I love checking out Logo Design Love. You might have noticed that I love logos and type… Did I mention that I asked David for a font for Christmas? The evolution of the World Wildlife Fund panda logo is interesting, not to mention just plain cute! Here was the criteria the designers were given: not too cuddly, not too ferocious, and most certainly, not about to go extinct. The inspiration was Chi Chi, a giant panda at the London Zoo.
We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs.